When you live in one of the major winter capitals of the country, you need to find hobbies during the cold season to pass the time. Snowmobiling, skiing, and snowshoeing are just some of the activities we take part in. Rule #1 when it comes to winters is keeping warm, and that's why we're excited to announce a brand new product from WSI!

Just in time for single-digit temperatures here in Buffalo, WSI has unveiled 3 new, American made clothing products that feature their HEATR technology!

HEATR® is a high-tech material developed by WSI that helps keep you up to 40% warmer than other materials on the market. Fibers that are integrated within the fabric expand and heat up as they come into contact with the skin. Since the fibers are integrated in the fabric, they will not wash out. Each piece also features advanced wicking properties, anti-microbial properties, and anti-snag technology - Perfect for outdoor activities!

• Will keep you warm even in temperatures from 0° to 75°
• Highly versatile
• Protects head and ears from the wind, cold, and frostbite
• Ear flaps can be flipped upwards to allow for cooling
• Perfect fit under a helmet or by itself
• 4-way stretch for flexibility, durability, and comfort

Check out the Arctic HEATR Socks, HEATR Flippy Headband, and the HEATR Flippy Hat! Perfect for any snow sport enthusiasts, or those that work outside during the winter!

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