Big Imagination, Built to Last: Simplay3 Now Available at the Made in America Store

Let’s be honest — the best toys don’t need a thousand buttons, a bunch of batteries, or complicated instructions.

The best toys are simple. They’re sturdy. They survive backyard adventures, rainy days, muddy shoes, and years of play.

That’s why we’re excited to introduce Simplay3 — a new name at the Made in America Store, bringing real play back to life.

Their ride-ons, water tables, sandboxes, and climbers are tough, colorful, and ready for serious fun — wherever imagination takes them. And like everything we carry, they’re proudly made right here in the USA.

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The Vision Behind Simplay3

The story of Simplay3 starts with Tom Murdough — the founder of Little Tikes and Step2, two of the most iconic names in children's toys.

After more than 50 years in the toy industry, Murdough set out once again to create toys that are simple, sturdy, and built for big imaginations.

Today, Simplay3 is all about sparking creativity, getting kids moving, and keeping playtime real — without screens, batteries, or complicated tech.

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Made in the USA, Built to Last

Every Simplay3 product is proudly manufactured in Streetsboro, Ohio, using rotational molding techniques that ensure strength and longevity. This commitment not only guarantees high-quality products but also supports American jobs and manufacturing.

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Available Simplay3 Products:

Big Kid Booster Chair ​A sturdy, easy-to-clean booster seat that allows toddlers to join the family table with confidence.​

Active Rocking Rider ​A classic rocking toy designed for toddlers to develop balance and coordination through active play.​

Cooking Kids Dine-In Play Kitchen Set ​An all-around play kitchen complete with accessories, encouraging imaginative culinary adventures.​

Rock and Roll Teeter Totter ​A two-sided seesaw that flips into a climbing bridge, promoting active play and versatility.​

Rocking Bridge ​A multi-functional play structure that serves as both a bridge and a rocking boat for group play.​

Sand and Water Bench ​A 2-in-1 bench that transforms into a sand and water play table, combining relaxation and sensory play.​

Coastal Crab Sandbox ​A charming crab-shaped sandbox with a removable lid, perfect for outdoor fun and easy storage.​

Roll and Stroll Quiet Ride Push Car ​A parent-powered push car featuring quiet wheels and a comfortable seat for toddlers on the move.​

Caterpillar Sandbox ​A friendly caterpillar design that doubles as a sandbox and toy storage, ideal for compact spaces.​

Big River and Roads Water Play Table ​An expansive water table with winding tracks and bridges, offering endless imaginative play.​

Play Around Table and Chair Set ​A durable, easy-to-clean table and chair set designed for various activities, from crafts to snacks.​

Hide Away Delivery and Storage Box ​A dual-purpose package delivery box and planter that keeps your deliveries safe and your porch stylish.​

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Visit Us Today!

Come explore the full Simplay3 collection in person at our Made in America Store in Elma, NY! See, touch, and experience the quality of American-made products built for real family fun. Our knowledgeable staff is ready to help you find the perfect Simplay3 product for your home or backyard.

While Simplay3 products are available for purchase exclusively in-store, you can browse our full collection online to learn more about each item before you visit.

Made in America Store
1000 W. Maple Court
Elma, NY 14059

Contact Us: (716) 652-4872​